Chicago Air and Water Show

Coursework 2024
Amber Li
Three color logo of the Chicago Air and Water Show

Work for this project involves developing a versatile identity system for a conference or festival based on an existing scenario with a real audience. Deliverables for the project encompassed elements such as conceptual principles, logotype with variations, assets like icons or patterns, identity standards such as typography and color palette, and application examples across various mediums like business cards, posters, and websites.