Alchemy Earth

Coursework 2024
Caleb Sun
Branding posters for Alchemy Earth

Work for this project involves developing a versatile identity system for a conference or festival based on an existing scenario with a real audience. Deliverables for the project encompassed elements such as conceptual principles, logotype with variations, assets like icons or patterns, identity standards such as typography and color palette, and application examples across various mediums like business cards, posters, and websites.

Caleb's portfolio website detailing this work.