Ferdinand Ulrich

The Hunt Roman typeface is widely considered to be one of the world’s great classic typefaces. What you might not know is that it is historically connected to the School of Design! Through this typeface, the School and CMU’s Hunt Botannical Library are connected to a famous German type designer and two master printers. Ferdinand Ulrich’s lecture will unravel these historic connections in a typographic journey that began in 2009 as an undergraduate exchange student in the School of Design where he undertook research on the Hunt Roman typeface. 
His research contrasts Hunt Roman, which was designed for a very specific use, with typefaces such as Helvetica and Univers which were intended for a wide variety of applications. Through visits to archives, collections and conversations with four printers who have used the typeface (by special permission only) Ferdinand reveals a labyrinth of friendship and collaboration. This lecture is for those with a love of typography and visual communication and an interest in Carnegie Mellon’s rich history in design and printing which all started in Porter Hall. 

This lecture occurred Wednesday, September 10, 2014 at 5:00pm in Breed Hall, MMCH 103.

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