Disruptive Innovation Festival 2018

Friday, November 9, 2018 - 7:00am

New Metaphors for Design, Economies, and the Systems of Everyday Life

Master's students Devika Singh, Michelle Chou and Saloni Sabnis, along with Assistant Professor Dan Lockton, will be presenting and discussing the potential for new metaphors in changing public thinking, as part of the international Disruptive Innovation Festival organized by the Ellen MacArthur Foundation. Free session, online.

Many challenges facing humanity are complex, involving relationships and timescales that are difficult to understand. So, we simplify by using metaphors: media notions of national economies as larger versions of household budgets; data as 'new oil'; more progressive re-framings such as ‘circular economies’. 

New metaphors can be disruptive. They're often used by designers to introduce new practices in everyday life. But there's potential to use them strategically at a higher level, to shift mindsets and inspire action towards a circular economy. In this DIF on Air session, we'll explore generating—and applying—new metaphors, and how expanded conceptual vocabularies could improve understanding and reframe debate.