Tuesday, December 13, 2022 - 1:00pm

Innovating In-Store Experiences:
Fusing Physical and Digital in Consumer Spaces

Tuesday, December 13, 2022 at 1:00pm – 2:00pm ET


After years of emphasis on digital channels, businesses are challenged to re-engage customers in physical spaces, responding to our human need for in-person, location-based interactions as well as offering new customer experiences. By fusing architecture and interaction design, physical spaces can be enlivened with digital technology and enable experiences that are immersive, participatory, and expressive of brand values. 

Paul Pangaro, Visiting Scholar in the Carnegie Mellon University School of Architecture and School of Design, will moderate a conversation with Daniel Rosenberg Munoz, Assistant Professor in the School of Design, Daphne Peters, Assistant Teaching Professor in the School of Design, and Claire Hentschker, Design Strategist, Lab at Rockwell Group New York (and CMU College of Fine Arts alumna). Panelists will present real-world examples and speculative student work, followed by conversation with attendees about the opportunities and challenges of new, competitive technologies for retail and services. 

Questions we’ll explore:

  • How do current technologies offer new immersive physical experiences (opportunities and challenges)?

  • When does customer interaction offer memorable experiences that accrue value to the brand? 
  • What’s emerging that may impact the design of retail experiences?

This panel discussion will begin with a conversation with Dr. Rosenberg Munoz and Dr. Peters, and Ms. Hentschker and then will continue with open Q & A from the audience.


About ENAiBLE: A CMU Retail and Services Collaborative

We bring the world-class expertise of CMU faculty into collaborative conversations with industry professionals with roles in management, R&D, and operations, from major retailers and service providers across the US. The result is a vibrant community that can clearly articulate today’s challenges and develop unique solutions that work across the technical, managerial, operational, and consumer dimensions to deliver a successful market offering.