with Daniela Sangiorgi

Some of the problems suffered by the present-day urban mobility could be solved by the so called Intelligent Transport System Sector. Thanks to the Electronic Toll Collection technology (currently used to collect tolls from the urban mobility and based on Onboard Units, endowed with a Smart Card, that can communicate with reception systems placed at specific points of transit) it is now possible to introduce a new approach into urban mobility management and imagine a new generation of services.

This talk will introduce the issue of how a technology can bring about sustainable scenarios enabling new positive social behaviours resulting from service innovation. Presenting the main results of a research-project developed for a multinational to explore the adoption of such a system in the Italian context, it will discuss the design methodology and the achieved service key concepts within the wider framework of service design for sustainable mobility services.

About Daniela Sangiorgi

Dr. Daniela Sangiorgi’s main research interest and PhD topic are in the recent ambit of Service Design. She interprets services as complex social systems as well as complex interfaces to the users. She investigates the transfer and adaptation of social science and interaction design concepts and methods to the project of services. She has been working as a researcher at the INDACO Department of Politecnico di Milano, participating to several national and European researches, mainly dealing with the role of design in the innovation and development of Italian Industrial System.

She currently works as lecturer for Imagination@Lancaster of Lancaster University, UK.