Saturday | September 8
3:30–4:15 pm
Room 408

PANEL moderated by Dan Boyarski

Panelists

• Birgit Mager, Professor of Service Design
  Köln International School of Design, University of Applied Sciences | Germany
• Kevin Schmidt, Founder, President
  SonicRim | Columbus, Ohio
• Bettina von Kupsch, Head of Customer Experience Management
  Swisscom Mobile | Switzerland

Many designed artifacts have global impact. In the context of this conference, how does service design encompass different cultures? What is a culture, and what are sub-cultures within a larger culture? In short, who are you designing for, how do you begin to understand and empathize with this community, and how do you measure success? This panel of global experts will answer these and other questions.

About Dan Boyarski

Dan Boyarski is professor and head of the School of Design. His long tenure at Carnegie Mellon has enabled him to collaborate in a wide variety of projects. He was recently a member of the Samsung Electronics Design Advisory Board, after working with Samsung as a project director in its Innovative Design Lab. He explored possibilities for information design on the small screen in the DataViz Explorations project with Nortel Networks. Boyarski has served on several design juries and has given presentations across the world, including at the 2003 International Design Culture Conference at Seoul National University.

Boyarski taught Graphic Design at Indiana University and the University of Louisville, and was previously the chair of the Carnegie Mellon Graphic Design program and Director of Graduate Studies before becoming head of the school.

Boyarski holds an MFA in Graphic Design from Indiana University and a BA in Art/Design from St. John’s University in Collegeville, MN. He completed post-graduate studies in graphic design and film animation at the School of Design (Kunstgewerbeschule) in Basel, Switzerland.