Program

Friday, September 7

12:30   Registration
1:30–3:30 408 Designing the Service Experience with Birgit Mager, Professor of Service Design, Köln International School of Design (FULL)
3:30–3:45   Break
3:45–5:45 408 Drawing Ideas: Interactions + Scenarios with Mark Baskinger, Assistant Professor, Carnegie Mellon School of Design, and Will Bardel, Information Designer (FULL)
6:00   Happy hour location TBD (not sponsored)
Watch the website and our Twitter feed

Saturday, September 8

8:00   Registration
9:00–9:15 407 Introduction
9:15–10:15 407 Keynote: Visual Thinking at a Global Scale: The Story of Many Eyes with Martin Wattenberg and Fernanda Viegas, IBM Research Visual Communication Lab
10:15–10:30   Break
10:30–11:15 407 Activating Consumers with Mark Jones, IDEO, Chicago
408 Service as a Discipline, Designers at the Helm with Harold Hambrose, Electronic Ink (USA)
11:15–11:30   Break
11:30–12:15 407 10 Disruptive Trends in Design with Allan Chochinov, Core77
408 Services as Customer-Intensive Systems with Claudio Pinhanez, IBM, T.J. Watson (USA)
12:15–2:30   Break for lunch
2:30–3:15 407 The End of Products with Todd Wilkens, Adaptive Path
408 Enabling Solutions in Creative Cities with Roberta Conditi, DIS, Politecnico di Milano (Italy) and Teresa Franqueira, University of Aveiro (Portugal)
3:15–3:30   Break
3:30–4:15 407 Panel: Maybe We Can Always Get What We Want with Shelley Evenson
408 Panel: Designing Services for Different Cultures with Dan Boyarski
4:15–4:30   Break
4:30–5:30 407 Keynote: How to Become a Service Champion with Bettina von Kupsch, Head of Customer Experience Management, Swisscom Mobile
6:30–9:30   Party at the Andy Warhol Museum

Sunday, September 9

8:00   Registration
9:00–10:00 407 Keynote with Chris Downs, Managing Partner, live|work
10:00–10:15   Break
10:15–11:00 407 Early Reflections on Practice Diagrams to Facilitate Service Design with Cheryl Kieliszewski, John Bailey, Jeanette Blomberg, IBM, Almaden Research Center (USA)
408 Adapting Design Methods to Transform Patient Care with Susan Dybbs & Esther Ahn
11:00–11:15   Break
11:15–12:00 407 At Your Service: The Blind Men, The Elephant, and the Design of the World with Jennifer Leonard, IDEO, and co-author of Massive Change
408 Service Design to Foster Sustainable Mobility Within Urban Areas with Daniela Sangiorgi, Lancaster University (UK)
12:00–2:00   Break for lunch
2:00–2:45 407 Panel: How Service Design Could Have Saved the World with Oliver King, Engine
2:45–3:00   Break
3:00–4:00 407 Keynote with Richard Buchanan, School of Design, Carnegie Mellon

Posters

“Art.i.licious–a professional seminar for high school art students”
Emily R. Frye, MFA Candidate
West Virginia University | Morgantown, West Virginia

“Ecorium”
“Blindate”
Noni Geiger, Adjunct Professor + Elianne Jobim, Assistant Professor
Superior School of Industrial Design/State University of Rio de Janeiro | Brazil