Saturday | September 8
3:30–4:15 pm
Room 407

PANEL moderated by Shelley Evenson

Panelists

• Allan Chochinov, Editor-in-Chief, Partner
  Core77 | New York, New York
• Robert Fabricant, Executive Creative Director
  frog design, inc. | New York, New York
• Mark Jones, Service Design Lead
  IDEO | Chicago, Illinois
• Todd Wilkens, Design Researcher
  Adaptive Path | San Fransisco, California

In service design we create the resources (artifacts, signs, process, etc.) that mediate service experiences. With smart sensors, ubiquitous communication, and embedded intelligent technologies everywhere, what will our service experiences be like? Will machine to machine interactions happening in the background on our behalf (such as when my agent tells the environment’s agents who I am and what I like) change us as people? Will we get everything that we want, or will what we get change what we want? If we get everything that we want, will it be enough? Will we be disappointed?

In this panel we’ll explore the bright and dark scenarios of technology mediating our service experiences.

About Shelley Evenson

Shelley Evenson is an associate professor and director of graduate studies at Carnegie Mellon University’s School of Design. Evenson teaches in the area of interaction design. Her work has always focused on tapping into the needs of constituents, defining the best opportunities to respond to those needs, quickly prototyping the response, and iteratively reshaping it based on feedback.

Prior to her academic career, Evenson was vice president and chief experience strategist for Scient, director of design at DKA/Digital Knowledge Assets, director at Doblin Group, and vice president of Fitch. She has published many articles and presented papers at numersous conferences on design languages in hypermedia, interaction design, design research, and service design. Her current interests include design strategy, languages, prototyping, and what lies beyond user-centered design.